Waggo
Goal
Develop an app to give pet owners the confidence to board their pets with professional cargo care and full communication of their conditions.
Overview
Pets are increasingly joining family vacations as they're considered family members. However, traveling in aircraft cargo holds exposes them to harsh conditions - extreme temperatures, loud noises, and pressure changes, while being separated from owners. Pets deserve better treatment during travel.
Outcome
A well thought secure line of communication between pet owners and their pet handlers along with an interactive channel to reassure pet safety through a mobile app.
Project Timeline
10 weeks
My Role
My Role
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Develop a new user experience for pet owners.
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Map and optimize an ecosystem for mobile commerce.
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Actively participate in design synthesis.
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Help build an initial user interface and create the process book.
1 Gold, 4 Silver, 4 Bronze
Generative Research
We began by using an empathy map to get an understanding of our end users. We utilized customer journey mapping to narrow down on a few areas using the insights. This research provided us with the articulated goal and a specific experience to work on.
Our customer journey map starts before the product comes into effect; during the process of deciding if pets will join the trip or not. If the pet joins the trip, the enrollment phase begins. The customer creates a one-time profile for current and future flights, reducing stress during the check-in and screening process.
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On the way to the airport (green), the customer can check travel status, get handler information and double-check requirements.
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At the airport (blue), they are made aware of their pet's location. Customers can talk and watch over their pets while in the air.
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After landing (purple), the product provides updates on the pet’s deplaning process, meet-up spot, and feedback.
Business Model Canvas
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Our business model relies heavily on partnership with airlines. By working together with them, we can give customers the chance to keep an open and consistent channel of communication with handlers.
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Outstanding customer support is critical to keep existing customers and attract potential new ones.
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B2C model would rely on a variable pricing model, dependent on flight duration. Potential B2B model would rely on set contracts with various airlines, essentially becoming a provided service.
UX Design
After doing usability testing with our primary users, we refined the wireframes based on the users' insights.
HOME PAGE
See your upcoming trips, add new ones and showcases enticing travel offers.
PAWSPORT
Create a on-time Pawsport. This allows you to store all your pet's info in one place, making check-in and boarding a breeze.
LIVE VIEW
See your pet through the Live view Kennel camera. You can use the microphone so your pet knows you're there as well as adjust the fan and light. And of course, toss treats!
BOARDING PASS
All your pet’s information is at your fingertips you can rest easy and Check in with ease at a click of a button, Once checked in scan the QR code at the designated counter.
TRIP DETAILS
Edit trip details easily, including updating your pet's info, adding passengers, or cancelling your pet's trip.
LIVE CHAT
Check in on your pup and chat with handlers. Whether its casual or an emergency, it’s easy to get in touch.
PICK UP
See your pet through the Live view Kennel camera. You can use the microphone so your pet knows you're there as well as adjust the fan and light. And of course, toss treats!
TRACKING
After check-in, track and keep tabs on your pets your pet’s transportation status in real time.
UI Design
For our UI design language we decided to use a very soft font and vibrant, energizing colors as this application was about pet travel.
Primary
2E4C7C
Secondary
FA9B31
Tertiary
DBDFF0
Brand Identity
By developing targeted advertisements, we gained deeper insights into users' motivations and successfully captured the essence of our customers' identities within our service design.
