BeeMove
Goal
Provide international graduate students with reliable, cost-effective, and accessible transportation solutions to ensure they reach SCAD halls on time and reduce stress caused by current commuting challenges.
Overview
International graduate students at SCAD struggle with unreliable bus services, limited transportation options, and costly alternatives, making it difficult to reach classes on time and manage schedules effectively.
Project Timeline
5 weeks
My Role
My Role
Service designer, user interviews, ideation, visual and testing.
Outcome
A commuting app with real-time bus tracking, bike reservations, ride-sharing, and personalized notifications to streamline transportation and improve usability.
Interview Insights
23
Students
1
Need
So, the frequency is really not reliable at that point.
It's been a little bit not on schedule for the last few weeks and it's a little unreliable if you're in a hurry.
There are so many buses for the same line, and I have no idea what's the difference.
Need Statement
International graduate students need transportation resources near them because they live far from SCAD hall to reach their class on time
Survey Insights
45 +
Students
2
Survey
1. We identified a gap and students are having problems regarding reaching classes on time
2. Insights about problems in this area to narrow down scope
Empathy Map
Empathy maps help designers understand users' feelings and experiences by identifying key aspects like thoughts, feelings, actions, and pain points, enabling the creation of meaningful solutions.
User Persona
Ideation
We employed divergent thinking to generate creative solutions for students' transportation challenges, focusing on unrestricted brainstorming to encourage bold ideas. We then assessed each concept's feasibility and impact, incorporating user feedback from surveys to prioritize practical and resonant solutions.
Paper Prototyping
After brainstorming, we evaluated ideas based on feasibility, cost, implementation ease, and user convenience, identifying practical solutions for students' transportation challenges. User feedback and usability testing provided insights into which concepts resonated most with our target audience.
Design System
The color scheme prioritizes clarity and functionality, using contrasting colors to enhance visibility and accessibility, ensuring users can easily navigate the app. It reflects a student-friendly and community-oriented theme, making the interface inviting while emphasizing critical features like navigation and reservations.
Color Scheme
Typography
Final Screens
